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WeRise

Training

Training programs for teams at academic institutions.

We design and deliver in-company training programs for leadership, admissions, marketing and operations teams at business schools, universities, private schools and vocational centers.

Content is built on our experience running business, sales, marketing and technology at academic institutions. We combine lectures with hands-on workshops on real data and cases from the school itself.

Who it is for

  • General and business leadership
  • Admissions and sales teams
  • Marketing and lead-gen leads
  • Technology, process and operations leads

Formats

In-company

Closed programs for the school's team, tailored to the starting point and defined objectives.

Executive workshops

One-day intensive sessions on a specific topic (commercial funnel, applied AI, etc.).

Ongoing support

Training distributed over time, combined with real implementation in the business.

Training areas

Program · 20-40 h · Leadership and management committees

Educational business leadership

How to run an educational business with criteria: economic model, student unit economics, KPIs and commercial forecast, growth roadmap and data-driven decision making.

  • Business model and unit economics
  • Dashboard and commercial KPIs
  • Enrollment planning and forecast
  • Commercial team structure

Program · 16-30 h · Marketing and lead-gen teams

Marketing and digital lead-gen

How to build and run a digital lead-gen engine that generates qualified leads and enrollments predictably: ICP definition, funnel, Meta / Google / LinkedIn campaigns, and measurement.

  • ICP and value proposition per program
  • Funnel and content strategy
  • Meta, Google and LinkedIn campaigns
  • Attribution, measurement and optimization

Program · 16-30 h · Admissions and sales teams

Commercial and admissions system

How to professionalize the admissions team to turn information requests into enrollments: commercial playbook, CRM discipline, management cadence, closing techniques and systematic follow-up.

  • Commercial playbook
  • CRM: use, discipline and automation
  • Discovery, pitch and objections
  • Closing, payment and handoff to academics

Program · 12-24 h · Technology and operations leads

Technology and processes

How to design and operate the school's tech stack so marketing, sales and admin work on a single source of truth: CRM, enrollment & payment platform, integrations and automations.

  • Educational stack architecture
  • CRM and digitized commercial process
  • Enrollment, payment and billing platform
  • Integrations and operational automations

Program · 12-20 h · Leadership, marketing and admissions teams

AI applied to the educational business

How to introduce AI into daily operations with criteria and no fluff: real use cases, evaluated tools, data governance and team adoption.

  • AI use cases in lead-gen and sales
  • AI as an assistant to the commercial team
  • Operational task automation
  • Data governance, privacy and adoption

FUNDAE funding

In-company training programs may be funded through FUNDAE when the school meets the requirements. We handle documentation and registration when it is part of the project scope.

Want the detail on a specific program?

Book a consultation and we'll prepare a tailored proposal based on the team, starting point and goals.

Book a consultation
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